As most bloggers do, I’ve fallen behind on posting to this site. In my defense, there’s been a lot going on. I got engaged a few weeks ago, then left for back-to-back trips to Boca Grande, FL and then Munich, Germany. So, yes, I basically got down on a knee and then said “Peace!” Anyway, it was the second trip that got me thinking about a social flop you just have to be clued into. I’m not sure if it’s the culture in Munich, in Germany or just at my parent company there, but it’s powerful stuff. They never eat alone.
This past weekend, I was fortunate enough to attend a marquee social media conference called Mashable Connect. For those who may not know, Mashable is the leading “resource and guide for all things web,” and they created the Connect event to bring digital leaders together to share the latest trends, technologies and best practices. The opening keynote speech was given by Mashable’s accomplished CEO, Pete Cashmore, who created the web site from a WordPress blog just six short years ago. Unfortunately, his delivery was semi-hijacked by the audience, as a stream of mostly irrelevant tweets distracted Pete as well as the audience’s focus on his message.